Performance Report · 2026-07-21

Search and AI
visibility.

A live snapshot of how supremecollisioncentre.ca performs across organic search, AI answers, the local map pack, and site traffic. Prepared by Phoenix Solutions Group.

SEMrush · live Google Analytics 4 · live Local Falcon · live (partial)

Snapshot for supremecollisioncentre.ca. Data pulled 2026-07-21. Internal report, not indexed.

Organic Search

Organic search visibility

Source: SEMrush · Canada database · 2026-07-21

SEMrush185ranking keywords in Google top 100
SEMrush estimate~942estimated organic visits per month
SEMrush7keywords ranking in the top 3
SERP features26keywords where an AI Overview appears
SERP features70keywords triggering the local map pack

Where the 185 keywords rank

Positions 1-3
7
Positions 4-10
11
Positions 11-20
36
Positions 21-30
37

Most keywords sit on pages 2 and 3 (positions 11-30). Moving page-2 local terms onto page 1 is the clearest organic gain.

Top keywords by estimated traffic

KeywordPositionMonthly volumeType
supreme collision bolton1210Branded
supreme collision centre1390Branded
supreme collision thornhill170Branded
auto collision centre aurora5170Non-branded local
car body shop aurora6140Non-branded local
collision centre aurora6170Non-branded local
bolton auto collision6390Non-branded local
collision repair aurora8210Non-branded local
Branded searches rank first, as they should. The opening is non-branded local intent: collision repair aurora (210 searches a month, position 8), bolton auto collision (390, position 6) and car body shop aurora (140, position 6) all sit below the map pack. Those are the terms someone types right after an accident, and location-page and review work can move them up.
AI Search

AI search visibility

Source: SEMrush SERP features · GA4 referrals · GEO program

SEMrush26keywords where Google shows an AI Overview on the result
GA415referral sessions from chatgpt.com in the last 90 days
PSG · 2026-07-214GEO pages published to earn AI citations
Google now shows an AI Overview on 26 of Supreme's ranked queries, so AI answers are already competing for these clicks. The four GEO pages published this month (Honda ProFirst, family-owned vs MSO, Ontario claim rights, ADAS and EV) target that surface with definition blocks, cited statistics and FAQ schema.
Local Map Pack

Local and map-pack visibility

Source: Local Falcon · 7×7 grid · 5 mi radius

Local Falcon53%Aurora Share of Local Voice for “Honda collision repair”, its strongest keyword
Local Falcon5.2Aurora average rank for “Honda collision repair” (lower is better)
Local Falcon20%Bolton Share of Local Voice for “collision repair near me”

Map-pack rank by keyword

KeywordAurora ARPAurora SoLVBolton ARPBolton SoLV
Honda collision repair5.253.1%processingprocessing
collision repair near me10.66.1%6.720.4%
collision repair9.24.1%7.814.3%
auto body shop11.82.0%7.914.3%
car body repair12.52.0%processingprocessing

ARP = average rank position across the 49 grid points (lower is better). SoLV = Share of Local Voice (higher is better). Bolton's last two keywords and all of Thornhill are still processing.

The Honda ProFirst signal is real in the map pack. Aurora holds a 53% Share of Local Voice for “Honda collision repair” at an average rank of 5.2, so the certification wins local visibility exactly where it is advertised. On generic terms (“auto body shop”, “car body repair”) Aurora falls to 2% SoLV and page-2 ranks. Bolton is stronger on every keyword measured (20% SoLV on “near me”, 14% on generic collision terms). So two moves: put the Honda ProFirst page in front of every location, and lift Aurora's generic-term visibility with location-page and review work.
Website Traffic

Website traffic and conversions

Source: Google Analytics 4 · trailing 90 days

GA41,494sessions in the last 90 days
GA41,136users
GA478%engaged sessions
GA42m 15saverage session length
GA40conversions tracked (no key event configured)

Sessions by channel (90 days)

Organic Search
785
Direct
658
Unassigned
30
Organic Social
10
Paid Search
5
Referral
15

Organic search (785) and direct (658) drive 96% of sessions. Non-Google engines show up in the source detail: Bing 49, Yahoo 17, DuckDuckGo 9, and 15 referrals from chatgpt.com.

Top landing pages (90 days)

Landing pageSessions
/ (home)1,049
/contact-thornhill/60
/contact-bolton/58
/contact-aurora/48
/our-locations/45
/about-us/35
/services/24
Action: GA4 shows 0 conversions because no key event is set up, so every Start Estimate submission goes uncounted. Make Start Estimate a GA4 key event. Right now you can see the visits but not the leads they turn into.
Methodology

How this was measured

  1. SEMrush, Canada regional database, domain supremecollisioncentre.ca, pulled 2026-07-21. SEMrush traffic figures are estimates, not measured sessions.
  2. AI Overview and local-pack counts are SEMrush SERP-feature flags on ranked keywords.
  3. Google Analytics 4, property Supreme Collision Centre - GA4, last 90 days (2026-04-22 to 2026-07-21), pulled live via the Analytics Data API on 2026-07-21. GA4 sessions are measured, not estimated.
  4. Local Falcon geo-grid scans, 7×7 grid, 5 mi radius, Google platform, run 2026-07-21. Aurora and Bolton in progress; Thornhill pending place-ID resolution.